BIG 5 AWARD UNDERLINES ECOPLAY'S ENVIRONMENTAL BENEFITS
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The innovative features and environmental benefits of Ecoplay were underlined recently when the product won a prestigious Big 5 Silver Gaia Award.
The Awards were open to products from the building and construction industries on display at the Big 5 exhibition in Dubai. CME's Ecoplay unit received the Silver Award in recognition of the levels of innovation, user benefits and environmental qualities if offers.
“The judging panel included senior representatives from various construction industry organisations,” explains Senior Product Marketing Manager Manjit Lall.
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“In addition to its environmental benefits the judges were impressed with the fact that Ecoplay represents a genuinely innovative solution to the need to reduce water consumption. This is an especially pressing issue in water-stressed areas such as the Middle East and Ecoplay offers a proven and effective fit-and-forget solution that can be incorporated into the design of a building.
“This is just the latest in a growing line of awards that Ecoplay has received recently, such as the 2007 Sustainable Product of the Year Award,” adds Manjit. “The movement towards eco-excellence is growing constantly, and this latest success recognises the fact that Ecoplay is at the forefront of that movement.”
Ecoplay's success highlighted CME's overall presence at the Big 5 exhibition. It also underlined the company's success in the Middle East region where some of its other product lines such as Macdee and Celmac sanitary ware products are already well established. |